Moist most maligned

Why is moist so out of favour with the English speaking populace?
According to Thibodeau, Bromberg, Hernandez and Wilson, it’s as much to do with oral movement as it is to do with phonic representation or connotation. 

People really are strange creatures. As a friend of mine said “‘Moist’ has been voted Britain’s most disliked word. Moist. How come ‘damp’ or ‘soaking’ got off so lightly? What about ‘holocaust’ or ‘corruption’ or ‘Brydon’? I think ‘moist’ has been harshly treated.”