Reclaiming words: natural selection


In the United States, the Food and Drugs Administration have upheld democratic choice and stemmed the rampant appropriation of language by capitalist corporations. They have asked the public what their understanding of the word ‘natural’ means. If we consider the number of occasions where Americans see this word on food products that have been through more processes than newly discovered pharmaceuticals; products rich in gelatin, preservatives and colouring, this is a bold step. Starting today, the FDA are asking the public for their definition of ‘natural’ so that products can use the word more honestly, or at least more in tune with public understanding, rather than marketing mumbo jumbo.